Real estate agents should be fully capitalizing on the pictorial power of Pinterest. If a picture is worth a thousand words, a “Pin” could be worth thousands of dollars in sales. So what is Pinterest and how can real estate agents use it to their (and their clients’) advantage?
What is Pinterest?
Pinterest is a social network for sharing images. Pinterest lets you create virtual “Pinboards” upon which you can “Pin” pictures that you like, feel like sharing or want to reference in the future. When you pin the image, not only is a copy of the image saved on your pinboard, but a link to the site where you found it is saved as well. You can manage, categorize, arrange, and share all the photos and images of things that interest you, whether you create the pin from your adventures on the web with the “Pin It” bookmarklet or by “Re-Pinning” other people’s Pinterest pins. It is an excellent tool for finding, saving and sharing ideas on a variety of topics, including home interior decorating, DIY projects, home staging, home organization and even dream homes.
How Real Estate Agents Can Use Pinterest
You can probably see where this is going. Pinterest can be used for real estate in so many great ways. Here’s a short list of ideas.
1. Pin the homes you’re selling or that clients have bought. If you’re selling homes, pinning beautiful photos of the homes of your clients to your pinboards could help get your MLS listings circulating among potential buyers. If you’re a buyers’ agent, pinning images of happy people in front of their new homes could make for great social media marketing material.
2. Pin information about the communities you represent. Help potential clients see what makes the communities you represent great, as well as showcase your expertise about the area. Pin photos of local parks, schools, shopping centers, bike paths and more.
2. Pin DIY and repair projects. Be a helpful resource to potential home buyers and home sellers by pinning images associated with DIY and home repair projects. If the photo associated with the DIY or repair project article isn’t very descriptive, let the viewers know what they can expect to learn about when they click through to the site where the photo originated.
3. Pin Ideas for home staging. Make a pinboard just for decorating and home staging ideas. Give your home sellers a place to come to make their homes more attractive to potential buyers. Another thing to include in this category is home storage ideas so home sellers can declutter as much as possible.
4. Pin infographics and photos from other resources. Use Pinterest as a resource for yourself! Pin photos from blog posts and articles that you found helpful to doing your job. Things such as unique marketing ideas to try and infographics about real estate are other good things to pin for yourself.
5. Follow pinboards of people in the industry and related fields. You can get a lot of ideas from other people in the field. Follow other real estate agents, home stagers, home builders and other people in related industries to see what they pin and what information they share.
The key to this social platform is gaining recognition, being seen as an expert in your field who is trustworthy, and to help drive traffic to your website for potential sales. Even so, remember that it is still a social network and to not make your Pinterest activities all about selling, selling, selling. Creating boards that will teach or inspire will help you draw the attention of people who may not need a Realtor now, but may need one in the future. If you can become memorable to them on Pinterest, they may just seek you out in the future when they are ready to buy.
Humans are visual creatures, which is why this platform is appealing and growing. You likely already know about content you want to share, you just needed someplace to capture it and organize it. Well, Pinterest is your chance! It is a great enhancement to any online marketing strategy for real estate.