Category Archives: Real Estate Marketing

15 Unusual Home Features That Are Popular in Some US Cities

Posted on April 9, 2013 by Ken Horst

There was a great article at CNN Money that highlighted what unusual amenities home sellers in different parts of the country are highlighting in their MLS listings to try to spark interest from buyers. According to data compiled by Trulia, … Continue reading →

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How FHA Mortgages Can Add Value at Sale Time

Posted on April 1, 2013 by Ken Horst

When home buyers are deciding between an FHA mortgage and a conventional loan, most don’t think about – or even know about – the added real estate marketing value that comes from the assumability of an FHA mortgage. It might … Continue reading →

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7 Benefits of Home Staging for Selling a Home

Posted on March 6, 2013 by Ken Horst

When you’re selling a home, if curb appeal is what encourages people to want to walk in the door, home staging is what inspires people to want to stay. Sounds pretty powerful when it comes to clinching the sale, right? … Continue reading →

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7 Mistakes to Avoid When Listing Your Home

Posted on February 19, 2013 by Ken Horst

When it comes to selling a home, often the online listing is the first thing that a potential buyer sees. If your listing tells the buyer that your home has what they want, they’re more likely to schedule a tour. … Continue reading →

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20 Real Estate Marketing Tips for Facebook

Posted on February 7, 2013 by Ken Horst

Facebook is one of the best social networks for real estate marketing. The visual presentation of links, the large display for links, and the ability to upload photos makes it perfect for helping to sell homes and connect with potential … Continue reading →

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Will The Real List of Homes for Sale Please Stand Up

Posted on June 18, 2012 by Ken Horst

Ever since people discovered the Internet, companies and websites have battled for the title of “Most Real Estate Listings in one place”.  With average real estate commissions nationwide hovering around $12,000*, it’s no wonder that companies are fighting over search … Continue reading →

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